100% ARABICA SELECTION
A premium selection of 100% Arabica beans from Central and South America, expertly crafted to create a well-balanced and full-bodied coffee, with a fruity aroma, floral notes and the distinctive finish of bittersweet dark chocolate.
From a Lavazza social responsibility project...
¡Tierra! is a coffee from Rainforest Alliance Certified™ farms that combines high product quality, respect for the environment and social equity.
The name comes from Giuseppe e Pericle Lavazza Onlus Foundation’s social responsibility project, born in 2002, to improve the social and environmental conditions and the production techniques of the small communities of coffee growers.
In 12 years the project has involved more than 3000 growers in 8 countries.
... a coffee 100% from sustainable agriculture.
Lavazza is proud to present you ¡Tierra!, a range composed of two carefully selected blends that are from Rainforest Alliance Certified™ farms. The Rainforest Alliance is an international nonprofit organization that ensures farmers follow more sustainable agricultural practices that protect forests, rivers, soils and wildlife. Rainforest Alliance certification also means that workers have just wages and improved access to dignified living conditions, health care and education for their children.
Superior quality, authentic taste!
“¡Tierra! 100% Arabica Selection” is a premium selection of 100% Arabica beans from Central and South America, expertly crafted to create a well-balanced and full-bodied coffee. Savour it mindfully to capture its fruity aroma with floral notes and the distinctive finish of bittersweet dark chocolate.
¡Tierra! encompasses the passionate dedication and excellence that have characterised Lavazza for more than 100 years.
To enjoy a Lavazza coffee means to discover the story of a family that across four generations have been selecting the best quality coffee, always offering you a unique sensory experience.
Lavazza ¡Tierra!: excellence embraces sustainability.
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A BEAN AT THE CENTRE OF ALL
Coffee is naturally at the centre of Lavazza’s universe.
LAVAZZA, THE ITALIAN PUBLIC AND TV
Lavazza advertising chose the TV route almost immediately.
SUSTAINABILITY AND EXCELLENCE
¡Tierra! was Lavazza's first independent CSR project.